Small Business Saturday

Saturday, November 28, 2020 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot from the effects of the coronavirus pandemic. Please join the SBA and organizations across the country in supporting your local small businesses by shopping at a small business.

Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. According to the 2019 Small Business Saturday Consumer Insights Survey, 70% of U.S. consumers are aware of Small Business Saturday.

The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2020 holiday season by encouraging consumers to support  our nation’s nearly 32 million independent businesses this  Small Business Saturday  and all holiday season long.

How You Can Participate

For shoppers

• Find participating small businesses in your area

For small business owners

• Get free Small Business Saturday marketing materials - including sample posters, and social media resources

For partner organizations

• SBA’s social media guide and graphics
• Follow SBA on social media for all the latest updates on #ShopSmall

Cosponsorship Authorization #21-2050-02. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.